Will a Recession Stunt Sustainable Fashion?

Conscious Journal

Will a Recession Stunt Sustainable Fashion?

Generous APE

By Rachel Deely for Business of Fashion 22 July 2022. KEY INSIGHTS Sustainability tends to mean a price premium, with a downturn likely to test brands’ and consumers’ commitments. Pressure on the industry to operate more responsibly won’t go away, regardless of the economic climate. A downturn could push consumers...

The best of the rum cocktails

Generous APE

Breakfast Old Fashioned What you'll need... 50ml Hattiers Egremont - Premium Reserve 20ml Earl Grey Syrup 1 TSP Marmalade 2 Dash Angotura Orange Bitters What you'll need... Add the sugar and water to a small saucepan over medium heat Equal measure of brown sugar and water. Stir until sugar is dissolved....

Imagine a gender-free world of equality.

Generous APE

Generous APE talks to Angel Blundell about International Women's Day, her amazing career and creating Concrete London. What IWD means to me? Imagine a gender-free world of equality.  No pre existing ideals of how different genders work and behave.  No stereotyping and discrimination.  Understanding that there may be physical differences...

I love International Women's Day because...

Generous APE

WOMEN CREATORS ARE THE PULSE OF INSPIRATION. At Generous APE we support all genders, however it is imperative to highlight and discuss days like International Women's Day as women all over the world still face discrimination. The theme for 2022 is #BreakTheBias, where IWD are encouraging women to share photos...

Unpicking Regenerative Cotton : By Primrose Matheson Founder of Bedstraw + Madder

Hugo Empson

We officially have Jeremy Clarkson to thank for something, as piques public interest in the world of agriculture.  But here at Bedstraw + Madder, we’re singing from a different hymn sheet. Regenerative agriculture – a sustainable practice that does exactly what it says on the tin – is reversing climate...

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Generous APE

Our campaign that runs throughout THE SALE is about the positive action that has been delivered through our customers shopping in December - from a competition winner recommending we donate £100 to BITE Charity to us planting over 1,000 trees. Every purchase has purpose

GREEN is the new BLACK

Generous APE

GREEN IS THE NEW BLACK.   Well it has to be, right?  £10bn is spent over 3 days of black Friday in the UK. If retailers all gave 1% to charity, we would be looking at circa £100m donated.  That’s a lot of money.   Here at Generous APE we...

A more conscious Christmas.

Generous APE

3 simple tips to a more sustainable Christmas. Up to 8 million Christmas trees are bought every December in the UK alone. That's a lot of intensive production, and potentially a lot of waste. It's true that fake plastic trees last for years – and nowadays they can look very realistic. But is...