Our campaign that runs throughout THE SALE is about the positive action that has been delivered through our customers shopping in December - from a competition winner recommending we donate £100 to BITE Charity to us planting over 1,000 trees.
Every purchase has purpose
GREEN IS THE NEW BLACK.
Well it has to be, right? £10bn is spent over 3 days of black Friday in the UK. If retailers all gave 1% to charity, we would be looking at circa £100m donated. That’s a lot of money.
Here at Generous APE we are putting our money where our mouth is and pledging 10% o...
3 simple tips to a more sustainable Christmas.
Up to 8 million Christmas trees are bought every December in the UK alone. That's a lot of intensive production, and potentially a lot of waste.
It's true that fake plastic trees last for years – and nowadays they can look very realistic. But is it t...
Our campaign that runs throughout THE SALE is about the positive action that has been delivered through our customers shopping in December - from a competition winner recommending we donate £100 to BITE Charity to us planting over 1,000 trees. Every purchase has purpose
GREEN IS THE NEW BLACK. Well it has to be, right? £10bn is spent over 3 days of black Friday in the UK. If retailers all gave 1% to charity, we would be looking at circa £100m donated. That’s a lot of money. Here at Generous APE we are putting our money where our mouth is and pledging 10% o...
3 simple tips to a more sustainable Christmas. Up to 8 million Christmas trees are bought every December in the UK alone. That's a lot of intensive production, and potentially a lot of waste. It's true that fake plastic trees last for years – and nowadays they can look very realistic. But is it t...
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