Beautifully, glossy hair, with minimum effort, every day. That’s the 72 Hair Promise. Our expertly formulated salon quality hair products deliver the smoothing results your hair deserves, with no fuss. Restore calm after blow drying, colouring, curling and straightening, and never have a bad hair day again. The only collection you need for beautifully smooth, glossy hair, with minimum effort. Discover how you can have a great hair day everyday.