Founder: David Cullen
About the brand: About the brand: A reaction against the brand driven logo mania of today’s fashion landscape, Unseen Footwear is designed for those that recognise that real style is understated, not bold and brash. That’s why each product is unbranded except for a subtle tonal embossment on the tongue, and a flash of 3M reflective material at the heel. Our footwear is made for the more discerning consumer, those that prefer quality over quantity. Inspired by Italian style and quality craftsmanship, but with a British sensibility, each shoe is designed in London but handcrafted in Italy from the finest Italian fabrics and sole suppliers using artisanal production techniques.
APE says: The unbranded style led trainers suits us down to the ground.