Black Friday has become synonymous with consumerism at its peak, with shoppers encouraged to buy more than they need. This yearly frenzy contributes to excessive waste, with many items quickly discarded or forgotten, ending up in landfills. This demand also drives production at an unsustainable pace, putting pressure on natural resources and increasing carbon emissions from manufacturing, shipping, and transportation.
Additionally, Black Friday’s emphasis on low prices often forces brands to cut costs, sometimes at the expense of fair labor practices. Many items produced for these sales are made in poor working conditions and with cheap materials, further harming both workers and the environment.
In response, Green Friday promotes mindful shopping and sustainability. Rather than pushing for endless purchases, it emphasises buying consciously, supporting independent ethical brands, and prioritising eco-friendly products. Green Friday also encourages you to invest in quality over quantity, reducing waste and minimising your environmental footprint
Explore our Green Friday edit showcasing our chosen sustainable brands that do remarkable work for charities.
Gandys
Moved by the outpouring of support from their community after they lost their parents in the 2004 tsunami, Gandys founders Rob and Paul Forkan created a brand dedicated to giving back. Through the Gandys Foundation, they provide educational resources to children in some of the world’s most impoverished areas, aiming to offer them a better foundation for their future.
Ten percent of every Gandys purchase supports their global projects, working alongside local charities in each region to empower children with educational opportunities, helping them to break the cycle of poverty.
Livvy B
LivvyB is an ethical company working alongside teenagers, supporting their mental health. All Livvy B designs are created in-house by teenagers who have or are experiencing a challenging time in their lives.
The designs are proudly handmade in the UK supporting UK manufacturing, and in India where they use traditional hand block printing techniques.
Not only does Livvy B work with teenagers on their designs but they also support them by employing them within their business wherever possible too, helping with social media, blog writing and more.
Aspiga
Aspiga London supports many charitable initiatives and has even given much-needed loans to some of their small suppliers so they can build workshops and buy tools and machinery to grow their businesses.
A few charities they have supported include; Smart Works, a UK based charity that uses the power of clothing to provide confidence to unemployed women and help them reach their full potential. Aspiga donated 116 items of brand new clothing that could be worn to interviews and help boost women’s confidence. another charity they have supported is Love Not Landfill a non-profit campaign, run by ReLondon opening clothes banks around London encouraging people to donate their unwanted clothing. Aspiga recycles their fabric offcuts with Love Not Landfill, making sure that even the tiniest scraps are not going to waste.
Liga
Elvis and Kresse
