Floral Street


Founder: Michelle Feeney

About the brand: Floral Street have some pretty strong beliefs about being a sustainable beauty brand. Floral Street are sustainable every step of the way, from the ingredients right the way through to the packaging. They believe there's too much beauty packaging in the world already, particularly from other fragrance brands, and have grown frustrated with the amount of cellophane wraps and bottles that are not recyclable.

APE says: Already a friend of the APE, Michelle is an icon in our industry and we are honoured to partner.
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