Black Friday has become synonymous with consumerism at its peak, with shoppers encouraged to buy more than they need. This yearly frenzy contributes to excessive waste, with many items quickly discarded or forgotten, ending up...

Nancy & Betty Studio is an independent UK brand created by Hannah Bidmead. After studying Fine Art (BA) Hons, Nancy & Betty Studio was founded and is based in the Kent countryside, near Canterbury, England. Nancy &...

Our team at Generous APE interviewed Batch LDN,  a brand redefining the modern suit. We deep dive into their ethos and how they want to encourage people to shop more sustainably by redefining the traditional 'suit'...

Our team at Generous APE interviewed one of our newest brands, Deidei. This Behind The Brand series takes a deep dive into their ethos and how they put their customers first, they truly care about...

At Generous APE, we partner with brands that share the same ethical views as us, brands that want to and do make a difference to the world, in an positive way. In this newly launched...