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Founder: Gillian Whittle and Cedric Wilmotte

About the brand: We craft beautiful products that are versatile, long-lived, considered and underlined by creative collaboration. Clothes made in the right way that you can really live in and love for longer. But we have a much bigger purpose. With the right caretakers, the fashion industry can be a space full of humanity and hope. So, we’re creating a positive platform and retail experience that centres on connection, collaboration and optimism. Because that’s how we can ignite change.

APE says: