SoleCup’s mission is to make drinking more sustainable without compromising on taste.  They want to encourage the use of reusable products and help reduce single use waste. The company has grown out of a love for good coffee and the simple idea that using less and caring for the environment are the basics of a sustainable lifestyle. SoleCup encourage a reduce, reuse and recycle philosophy and carry this ethos into the products they have added to the range, ensuring all of their products and packaging are either recyclable or biodegradable.