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Founder: Rebecca Joy and Natalie Deana

About the brand: Unapologetically liberal in their approach, Rebecca Joy and Natalie Deana share the outlook that fun always comes first – this has been key in their business approach. “We started this brand because we fully embrace our personal ethos towards the good life and part of that is being vegan.'

FRIDA ROME is a conscious, luxury vegan accessories brand for BAD GIRLS WHO DO GOOD THINGS. Each product features a fearless erotic USP the brand is unapologetic about. Dedicated to making sustainability sexy, FRIDA ROME are creating pieces for a new breed of consumer - rebels with a cause.

APE says: We love that FRIDA ROME pushes the boundaries towards making sustainability sexy