Founder: Caroline Jones and Anita Parker-Elms
About the brand: Caroline and Anita combined their distaste for fast fashion and it’s negative effects on the environment with their irritation harsh chemicals had on their children’s skin, to create MadeKind. They wanted to create, eco products in a specialist UK based labatory. MadeKind uses glass and aluminium bottles instead of plastic. And you’ll only find natural, plant-based ingredients in their products, which are designed to appeal to anyone who cares about the health of their families, pets, themselves and the planet.
APE says: Glorious eco products, which smell amazing!