New In Women

Discover your new favourite independent, ethical brands such as Aspiga and Cara & The Sky with our style edit of New In Womens Clothing.

New brands at Generous APE - Hexed Fashion, Frolickers and Ingmarson.

New to Generous APE? Receive 15% off your first order by signing up to our newsletter and earn APE Rewards.


137 products

Free Shipping

on all orders over £100

30 Day Returns

Free returns on selected brands

Charity Donations

10% annual profits to forest conservation

Sustainable & Ethical

Over 200 independant brands many B-Corp certified