Generous APE - Giving Back | World Land Trust

We donate 10% of our annual profits to forest conservation with The World Land Trust and make regular donations to numerous charity's and environmental initiatives throughout the year via the partnerships with our brands and through giveaways.

Buying with Generous APE means you really are purchasing with purpose and making your contribution to the change you want to see in the world.

One small step at a time.

Take a read below of some of the charities we are supporting.

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The Water Project

Transforming Lives Through Access To Clean Water

The Water Project provides sustainable water solutions in sub-Saharan Africa, improving health, education and economic opportunities.

Almost one billion people lack access to clean, safe water, which equates to 1 in 8 people worldwide.

The organisation addresses the crisis around access to water worldwide by building sustainable water projects, such as wells, rainwater catchment systems, and sand dams, to allow communities the opportunity to have access to clean and safe drinking water.

Building Wells: Constructing wells to provide a steady source of clean water, with transparency and accountability through continuous monitoring and maintenance.
Rainwater Harvesting: Installing systems to capture and store rainwater during dry periods.
Sand Dams: Building sand dams to store water underground, preventing evaporation and contamination.
Community Training: Educating communities on maintaining their water systems and practising good hygiene to prevent waterborne diseases.
Monitoring and Evaluation: Using advanced technology for real-time data collection and continuous monitoring to ensure projects remain functional and effective.
Water Promise: Committing to keeping water flowing through dedicated maintenance teams and setting aside resources for repairs.

Access to clean water is essential for health, education, and economic development. Clean water reduces the prevalence of waterborne diseases such as cholera and dysentery,leading to healthier communities. In addition, with improved access to water, children, especially girls, spend less time fetching water and spend more time in school, improving educational outcomes. Furthermore, access to water allows communities to engage in agriculture and other economic activities, reducing poverty and fostering growth.

To date, the project has helped over 500,000 people gain access to clean water and has also constructed over 1,200 wells, each providing a reliable source of clean water to communities in need.

This has significantly improved the health, education, and economic development in the communities they serve. Their efforts have led to a marked reduction in waterborne diseases and higher school attendance rates, particularly among girls, due to reduced time spent collecting water. Additionally, access to water has enhanced agricultural productivity and created new economic opportunities, contributing to the overall growth and development of these communities.

SEE OUR IMPACT

"To save species we must save ecosystems. To save ecosystems we must save land. If it is saving species and their ecosystems that is important to you then I know of no better organisation to support than the World Land Trust"

Sir David Attenborough

WLT Patron

The World Land Trust

To date Generous APE has purchased 2500 acres for the World Land Trust through their 'Buy an Acre' scheme.

BUY AN ACRE

Our Impact

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Generous APE Gives Back

Transforming Lives Through Access To Clean Water