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Founder: Jenny Thorne
About the brand: Gone Rural is a handcraft company inspired by eSwatini women weavers, which uses creativity and design to ignite change on a community level through ethical, handmade products. Gone Rural began as one woman's vision to empower women in eSwatini’s most remote areas, and has grown to offer income to more than 780 rural women artisans. Inspired by the Lutindzi grass of the mountains of eSwatini and the women leaders of rural communities, Gone Rural transforms the indigenous art of weaving into high-quality homeware.
APE says: Knowing that the Artisans are not just weaving the products, but being empowered to design them, made us realise we had to partner with Gone Rural.