Purchase with purpose and make a difference to Animals, the Planet and the Environment
Christmas Bestsellers
Discover our bestselling Christmas gifts and homeware for a sustainable Christmas.
Featured Brands
Our mission is to create a platform that inspires people to adopt a new ethical way of living and shopping.
We firmly believe that sustainable and conscious retail is the way forward, which is why we work with specially selected sustainable brands that share our views of a brighter future for the fashion industry.
Sell With Generous.
Generous is a conscious retail marketplace and accelerator for the independent brands of tomorrow.