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SHOP WOMEN'S

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Discover the newest arrivals from our independent brands

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Fulmar Wetsuits The Valerie Spring Suit - In Sugar Kelp £180.00

Dook Gift Set - Salt Soap Trio - Grounding Scents £30.00

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Bohemia Hand Embroidered Market Basket, Cosmos £68.00

Komodo PANTHERA - Organic Cotton Tee - White £40.00

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Aspiga Santorini Kaftan | Santorini White/Pink £95.00

Komodo KIN - Organic Cotton Tee - Berry £37.50

Komodo JERRY - Organic Cotton Blend Terry Shorts - Jungle Green £65.00

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Aspiga Lisbon Blouse | Santorini Border Blue/White £55.00

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Be the change you want to see in the world

Generous APE - The Style-Led Sustainable Marketplace

Purchase with purpose and make a difference to Animals, the Planet and the Environment by shopping with Generous APE.

Generous APE is devoted to inspiring you to adopt a seamless transition into a more conscious and sustainable lifestyle.

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City Break Edit

The perfect accessories to look and feel fabulous at the beach

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Frolickers Convertible Sweetheart Cotton Top | Grey Melange £68.00

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Made to Order

Fanfare Label Dora Oversized Upcycled Blue High Waisted Jeans £189.00

Amadeus Bijoux Lola Flat Moon Hoop Earrings £65.00

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Ingmarson Striped Slit Dress Black & White £145.00

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BEEN London Millais Acacia Bag £225.00 ~~£320.00~~

Harfi Freshwater Pearl Double Chain Wedding Bracelet Gift £85.00

Aspiga Tatu Heel Leather Sandals | White £65.00

Deidei Emmeline Dress £250.00

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Products that make an impact on your wardrobe - not the environment

"A powerful connection is created when you can wear an item of clothing which embodies your values, or directly supports a cause you stand for whilst reflecting your style"

Out Of Sync

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London Atelier Byproduct

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Under Her Eyes

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on all orders over £100 otherwise £4.95

30 day Returns

FREE Returns with selected brands

Charity Donations

Generous APE is currently supporting WaterAid

Sustainable & Ethical

Over 200 independent brands, many B-Corp certified

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Product Reviews

We unite aesthetic and social impact with the products we curate from independent, ethical brands.

Read what our community say about the items they purchased. Earn APE REWARD points for reviewing your purchase.

The Sustainable Journal

Discover more ways to live and shop more sustainably and help combat fast fashion.

Meet our brands that are championing the APE values of Animals, People and Environment and explore the latest style guides as well as environmental news.

Become part of the APE community and together we can be the change we want to see in the world.

Plastic Free July

July 07, 2025

Plastic Free July is a world-wide campaign and movement created to collectively cut down on single-use plastics which began in 2011 engaging over 100 million participants. This month creates alternate habits which could last a...

Generous APE acquires The Revivas

June 17, 2025

The UK-based ‘Home of Sustainable Brands’ is using a Buy and Build strategy to become the leading force in the sustainable brand marketplace space. London, 20th May 2025 - Generous APE has acquired peer platform...

Earth Month

April 07, 2025

The month of April is the annual event which takes place, dedicated to raising environmental awareness and promoting protecting the planet. The main focus of the month is earth day on the 22nd of April....

Linen Care

April 07, 2025

On Generous Ape we sell a variety of linen products, here are all the tips and tricks on how to take care of your linen! When it comes to taking care of linen, temperature matters! Did...

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Partner with Generous APE

Generous APE is a conscious retail marketplace & accelerator for the independent, sustainable brands of the future.

Partner with us and receive a wealth of support to elevate your brand on our Sustainable Marketplace.

Join our Accelerator Programme to work with a skilled and experienced group of business advisors who can support you and your brand to develop sustainable growth and realise your ambitions and aspirations.

JOIN TODAY

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