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Generous APE - The Sustainable Marketplace

Purchase with purpose and make a difference to Animals, the Planet and the Environment by shopping with Generous APE.

Our mission is to create a platform that inspires people to adopt a new ethical way of living and shopping more sustainably.

Join us today and together let's end Fast Fashion.

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Shop New In

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Brava Fabrics Corduroy Pleated Pants Camel £129.00

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Brava Fabrics Corduroy Pleated Pants Stone Green £129.00

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Brava Fabrics Corduroy Pleated Pants Rose £129.00

Brava Fabrics Corduroy Pants Camel £129.00

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Plain and Simple Oversized Organic Sweatshirt £57.00

Brava Fabrics Mouline Flannel Overshirt Orange £129.00

Brava Fabrics Corduroy Overall Dark Grey £149.00

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Brava Fabrics Corduroy Overall Stone Green £149.00

Brava Fabrics Mouline Flannel Overshirt Dark Grey £129.00

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Brava Fabrics Corduroy Short Skirt Stone Green £89.90

Gandys Khaki Lofoten 35L Backpack £100.00

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Bohemia Brighton Stripe Hammam Towel, Mustard £48.00

AARIA LONDON Athena Bangle - Gold £120.00

Brava Fabrics Corduroy Pleated Chino Pants Green £129.00

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Brava Fabrics Corduroy Pleated Chino Pants Blue £129.00

Brava Fabrics Corduroy Pleated Pants Green £129.00

Brava Fabrics Corduroy Pleated Pants Black £129.00

Brava Fabrics Corduroy Pleated Pants Ecru £129.00

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Brava Fabrics Corduroy Pleated Pants Indigo £129.00

Brava Fabrics Corduroy Pleated Pants Orchid £129.00

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Plain and Simple Pleated Waist Organic T-Shirt Dress £47.00

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AARIA LONDON Bali Hammered Hoop - Silver From £60.00

AARIA LONDON Naxos Cross Necklace - Silver From £90.00

Bohemia Margot Linen Babouche Slippers, Burnt Orange Check £46.00

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AARIA LONDON Bali Hammered Hoop - Gold From £115.00

CJ 314 White Cat Pendant Necklace No.3 £95.00

CJ 314 White Cat Pendant Necklace No.2 £85.00

CJ 314 White Unicorn Stud Earrings £55.00

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Liga Beach Clean Pop A Cork Star £5.00

Liga Dash Pop A Cork Tall Tree by LIGA £5.00

Liga Dash Pop A Cork Two Trees by LIGA £5.00

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Liga Dash Pop A Cork Star by LIGA £5.00

Liga Beach Clean Heart Magnet £5.00

Liga Beach Clean Fish Magnet £5.00

Liga Pop A Cork | Sheep £5.00

Liga Hornsea Cork Coasters | Houses £15.00

Liga Hornsea Cork Coasters | Happy Cat £15.00

Liga Hornsea Cork Coasters | Peacock £15.00

Liga Hornsea Cork Coasters | Geometric £15.00

Liga Hornsea Cork Placemats | Fish £30.00

Indian Summer

Transitional Wear

Sleep Tight

Sustainable Tech

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Neem London Black Neem Bomber Sorona Rain Jacket £250.00

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Ilk + Ernie Anastasia Dress £155.00

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Neem London Regenerative Cotton Flannel Dorset Moss Piccadilly Overshirt £139.00

Sooka Babirusa Skull in polished bronze £315.00

Dhwani Bansal LUNA BRACELET £180.00

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Amadeus Bijoux Alba Chunky mixed link Gold Necklace with large Keshi Pearl £165.00

Neem London Organic 100% White Boxy T shirt £45.00

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Made to Order

AmourLinen Oversized linen shirt MAGNUS £179.00

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Bohemia Moroccan Babouche Basic Slippers, Vintage Pink £32.00

Nature's Journey Hydrating Face Serum £35.00

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Gandys Khaki Narmada Waxed Cotton Caddy £50.00

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Bohemia Chequered Reed Basket, Pink + Orange From £28.00

Will's Vegan Store Peep Toe Wedges £68.00

Dagsmejan Pants rib — NATTWELL™ £104.90

WaterRower NOHrD NOHRD TriaTrainer Workout Bench Walnut £809.00

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Wild Fawn Silver Very Delicate Cartilage Stud From £14.00

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Livvy B Livvy B's Magnesium Plus Body Cream 250ml £35.00

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FABLOU Fablou City Tote Bag - Blush £69.00 ~~£129.00~~

Neem London Recycled Italian White Cut-Away Shirt From £99.00

Will's Vegan Store Track Sole Moccasins £90.00

Dagsmejan Sleep long sleeve top men—NATTWARM™ SLEEP TECH From £99.90

Bohemia Mini Hanging Pot £12.00

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Fitz & Fro Tencel/Linen Cuban Collar Shirt - Sage Green £75.00 ~~£90.00~~

Made to Order

AmourLinen Night gown Dreamy £135.00

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Will's Vegan Store Dock Boots £94.00

SANS MATIN The Cosma £190.00

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Floral Street Floral Street arizona bloom eau de parfum From £29.00

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Bohemia Hanging Baskets From £11.00

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Will's Vegan Store Will's Vegan Store Insulated Dock Boots £108.00

Hawkins & Brimble Walnut Beard Brush £12.00

Gandys Teal Distressed Wave Print Tee £30.00

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Will's Vegan Store Will's Vegan Store City Derbys £102.00

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Of Origin MASTELLA NEGRO £161.00

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The Muses London TONIC CANDLE 110G £28.00

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Will's Vegan Store Classic 3.5cm Belt £44.00

Elliott Footwear Elliott Footwear High-Top Recycled Canvas White/Stripes £145.00 ~~£155.00~~

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Original Duckhead Peanut Butter Checkers Reusable Bag £14.00

Nail Kind Pillow Talk £8.95

FOLLOW US ON INSTAGRAM - TAG YOUR LOOKS @GENEROUSAPE

The Sustainable Journal

Discover ways to live and shop more sustainably and help combat fast fashion.

Meet our brands that are championing the APE values of Animals, People and Environment and explore the latest style guides as well as environmental news.

Behind The Brand: Meet Joanne & Rachel of BY ELLEVEN

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The Stamp Collection T-Shirt - White

£36.00

Behind The Brand: Meet Hailea and Gabrielle of Deidei

Behind The Brand: Meet Julian Osborne of Batch LDN

Batch 05 - Mens Pacific Blue - Jacket

£250.00

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Batch 05 - Mens Pacific Blue - Trouser

£145.00

Behind The Brand: Meet Simon Ngu of Each x Every

ATEN INK PURPLE

£312.00

ATEN SEAR PINK

£312.00

ATEN OROCHI SNAKE

£312.00

Partner with Generous APE

Generous APE is a conscious retail marketplace & accelerator for the independent, sustainable brands of tomorrow.

Join our community and receive a wealth of support and benefits to elevate your brand.

JOIN TODAY

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STEP INTO THE NEW SEASON

AW Women's Edit

AW Men's Edit

AW Cosy Home Edit

AW Beauty & Wellbeing Edit

Generous APE - The Sustainable Marketplace

New In

Featured Edits

Indian Summer

Transitional Wear

Sleep Tight

Sustainable Tech

Editor's Picks

FOLLOW US ON INSTAGRAM - TAG YOUR LOOKS @GENEROUSAPE

Behind The Brand: Meet Joanne & Rachel of BY ELLEVEN

The Stamp Collection T-Shirt - White

Behind The Brand: Meet Hailea and Gabrielle of Deidei

Behind The Brand: Meet Julian Osborne of Batch LDN

Batch 05 - Mens Pacific Blue - Jacket

Batch 05 - Mens Pacific Blue - Trouser

Behind The Brand: Meet Simon Ngu of Each x Every

ATEN INK PURPLE

ATEN SEAR PINK

ATEN OROCHI SNAKE

Partner with Generous APE

Product Reviews

- Reasons to shop with Generous APE -

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