Welcome to Generous APE
And if you're wondering, APE stands for Animals, People, Environment and we pledge 10% of annual profits to great charities and causes. We are the counterculture to fast fashion ensuring that every purchase has purpose. Read our story here.
Latest Journal post
Hugo Empson, founder of Generous APE, headed out last Sunday to the Extinction Rebellion March in London. Read his journal entry on his views, passions and disappointments.
"The truth of the matter is, climate change is very real. The facts and science don't lie. So who is in fact mad? The activist, campaigning & protesting against truth or the bystander, watching and doing nothing?"
Anti single-use plastic Beauty must-haves.
Products that are kind to you and the planet.Shop the edit
Celebrating our brands in action
Generous APE partners with World Land TrustAPE stands for Animals, People and the Environment and we wanted to partner with a charity which covers all three bases - The World Land Trust carries the ideal chemistry and caliber of action, that made us immediately their biggest fan.
Q&A with Ocean Refresh founder Bernardo Pedroso
Q&A with Ocean Bottle Co-Founder, Will Pearson.