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Be the change you want to see in the world

Generous APE - The Sustainable Marketplace

Purchase with purpose and make a difference to Animals, the Planet and the Environment by shopping with Generous APE.

Generous APE is devoted to inspiring people to adopt a seamless transition into a more conscious and sustainable lifestyle.

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"The movement of sustainable retail is about progress not perfection, we don’t have all the answers today, but the innovation, passion and determination of the brands we work closely with inspires and drives us to do more" / Hugo Empson - Founder

Veganuary

Reset your shopping habits for the New Year and help the planet by shopping Vegan.

Shop Vegan Edit

Komodo TERESA Jogger - GOTS Organic Cotton Black £47.50

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Floral Street Floral Street wild vanilla orchid eau de parfum From £29.00

Komodo ALMA - Organic Cotton Jumper Dark Navy £35.00 ~~£70.00~~

QueenMee QueenMee Pearl Hair Clip with Crystal £39.00

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Komodo DARCEY Top - GOTS Organic Cotton Grey £40.00

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Will's Vegan Store Heeled Knee High Boots £116.00

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Komodo PIET Handwoven Jacket - Blue £115.00

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Floral Street Floral Street lady emma diffuser £42.00

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Komodo HOPE - GOTS Organic Cotton Jumper Navy £56.00 ~~£75.00~~

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Will's Vegan Store Will's Vegan Store City Derbys £102.00

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Will's Vegan Store Will's Vegan Store Point Toe Derbys From £39.00

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Will's Vegan Store Will's Vegan Store Signature Brogues £94.00

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Floral Street Floral Street arizona bloom eau de parfum From £29.00

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Will's Vegan Store Mens Pea Coat £224.00

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Floral Street Floral Street chypre sublime eau de parfum From £29.00

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Will's Vegan Store Peep Toe Wedges £68.00

Komodo SYLVIE Legging - GOTS Organic Cotton Black £40.00

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Floral Street Floral Street Electric Rhubarb Eau De Parfum From £29.00

Neem London Recycled Italian Flannel Deep Navy Shirt Jacket £159.00

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Komodo DIANA Lounge Pant - GOTS Organic Cotton Grey £50.00

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FRIDA ROME The WEEK/DAY Tailored Tote £395.00

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Waidzeit Waidzeit Mystic Gold Unisex watch £249.00

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Will's Vegan Store 4cm Jeans Belt £44.00

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Will's Vegan Store Billfold Vegan Leather Coin Wallet £50.00

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Will's Vegan Store Continental Parka - Vegan £59.00

Elliott Footwear Elliott Footwear High-Top Recycled Canvas White/Stripes £145.00 ~~£155.00~~

Ration.L R-Kind Vegan Trainer Moon White £70.00

Elliott Footwear Elliott Footwear Low Classic Recycled Canvas White/Green £105.00 ~~£155.00~~

WaterRower NOHrD YA'Fi Freestanding Punch Bag £1,345.00

Komodo LEXI - Recycled PET Fleece Coat Ivy Green £125.00

Komodo LEXI - Recycled PET Fleece Coat Soft Orange £125.00

Neem London Recycled Italian White Cut-Away Shirt From £85.00

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Hayashi Rei Slouch Tote £40.00

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Will's Vegan Store Geometric 3cm Belt £42.00

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Will's Vegan Store 3.5cm Woven Belt £38.00

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Will's Vegan Store Recycled Knit Poncho £25.00

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Will's Vegan Store NY Sneakers £86.00

Beauty Kin Soothing Bar £9.95

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Will's Vegan Store City Wingtip Brogue Oxfords £95.00

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Will's Vegan Store Chicago Low Tops £98.00

Shop Vegan Edit

New In

Discover the newest products at Generous APE

Shop New In

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Bohemia Block Print House Slippers, Lilac £34.00

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Bohemia Block Print Cotton Robe, Lilac £79.00

Bohemia Colourful Reed Shopper Basket £48.00

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Wild Fawn Silver Spiga Layering Necklace From £68.00

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Bohemia Moroccan Leather Tile Pouffe, Natural £110.00

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Bohemia Block Print Cotton Robe, Buttermilk £79.00

Wild Fawn 9ct Gold Goddess Themis Pendant Necklace £400.00

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Bohemia Hand Embroidered Market Basket, Tomatoes £59.00

Conscious Yoga Collective The Ultimate Velvet Cactus Tote £65.00

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Bohemia Block Print Cotton Robe, Duck Egg £79.00

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Bohemia Hand Embroidered Market Basket, Carrots £59.00

Conscious Yoga Collective The Tibetan Tiger Velvet Weekender From £75.00

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Will's Vegan Store Wide Fit Oxford Brogues £105.00

Lola Makeup Lola Powder Brush £11.95

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Will's Vegan Store Wide Fit Work Boots £115.00

Lola Makeup Lola Setting Spray £10.95

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Conscious Yoga Collective The Ultimate Ikat Velvet Tote From £55.00

Campo Marzio Campo Marzio Michelle Trousse - Mauve Silver £39.00

Will's Vegan Store Classic Slim Fit Recycled Denim Jeans £125.00

Wild Fawn Silver Hayseed Layering Necklace £89.00

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Bohemia Block Print Cotton Robe, Vintage Pink £79.00

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Bohemia Hand Embroidered Market Basket, Nasturtium £68.00

Conscious Yoga Collective The Jungle Velvet Yoga Bag £45.00

Lola Makeup Lola Eyelash Curler £7.95

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Conscious Yoga Collective Tibetan Tiger Velvet 3 Piece Travel Set From £40.00

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Will's Vegan Store Wide Fit Oxford Brogues £112.00

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Will's Vegan Store Wide Fit Work Boots £110.00

Campo Marzio Campo Marzio Katniss Medium Trousse - Lilac £29.00

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Will's Vegan Store Wide Fit Luxe Deep Tread Chelsea Boots £115.00

Campo Marzio Campo Marzio Iconic Midi Tote Bag - Mauve Silver £115.00

Will's Vegan Store Classic Straight Leg Jeans £125.00

Wild Fawn Customisable Open Ring £46.00

Campo Marzio Campo Marzio Ginny HandBag - Black £45.00

Lola Makeup Lola Picture Perfect Foundation £19.95

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Bohemia Block Print House Slippers, Buttermilk £34.00

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Wild Fawn Silver Rope Layering Necklace From £63.00

Campo Marzio Campo Marzio Winona Shopping Bag - Mauve Silver £145.00

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Wild Fawn Silver Small Cartilage Helix Earring Hoops From £29.00

Campo Marzio Campo Marzio Taipei Pochette - Ocean Blue £49.00

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Lola Makeup Lola Eyeshadow Mono £7.50

Shop New In

Well Fit Active

Editors Spotlight

Spotlight on our top products from our ethical fitness brands here at Generous APE

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RAIA Soft Brushed Cotton Sweatshirt - Black £65.00

RAIA Soft Brushed Cotton Sweatshirt - Grey £65.00