Welcome to Generous APE
And if you're wondering, APE stands for Animals, People, Environment and we pledge 10% of annual profits to great charities and causes. We are the counterculture to fast fashion ensuring that every purchase has purpose. Read our story here.
Anti single-use plastic Beauty must-haves.
Products that are kind to you and the planet.
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Celebrating our brands in action
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Generous APE partners with World Land Trust
APE stands for Animals, People and the Environment and we wanted to partner with a charity which covers all three bases - The World Land Trust carries the ideal chemistry and caliber of action, that made us immediately their biggest fan. -
Q&A with Ocean Refresh founder Bernardo Pedroso
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Q&A with Ocean Bottle Co-Founder, Will Pearson.
