SHOP WOMEN'S

SHOP MEN'S

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Beach Day Edit

The perfect accessories to look and feel fabulous at the beach

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Sophia Alexia AQUA PEBBLES RIO TWIST BIKINI TOP £95.00

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Poporcelain Porcelain Cowrie Shell Teardrop Earrings £150.00

Ruby Rocks Ruby Rocks BALI Sunglasses £30.00

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Of Origin COMTE NATURELLE £158.00

Sophia Alexia MARBLE MOSAIC MIAMI BIKINI TOP £95.00

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Poporcelain Porcelain Clam Shell Clip-On Earrings £120.00

Ripa Ripa Paraggi Blu £131.00

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Dock & Bay Dock & Bay Quick Dry Towels - Pastel Pic ‘N’ Mix (Set of 4) From £80.00

Les Reines Eye of the Istanbul Ring £79.99

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Dock & Bay Dock & Bay Quick Dry Towels - Cabana - Ipanema Orange From £24.65

Ruby Rocks Ruby Rocks 'Laura Abby' Sunglasses In Black & Tort £30.00

Ripa Ripa Polo Vomero £122.00

Ripa Ripa Rosso Veneziano £113.00

Mavi Bikini Sole - two-piece double-sided £75.00

Aspiga Tatu Heel Leather Sandals | White £65.00

Ruby Rocks Ruby Rocks RIO Sunglasses £30.00

Les Reines Golden Shell Earrings £99.99

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Harfi Evil Eye Fidget Spinner Friendship Gold Plated Ring £60.00

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Sophia Alexia AZURE MOSAIC RIO TWIST BIKINI TOP £95.00

Ruby Rocks Ruby Rocks Ladies 'Antigua' Oval Sunglasses In Black £30.00

Bohemia Parisienne Basket Bag, Black £46.00

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Poporcelain Porcelain Cowrie Shell Collar Necklace £480.00

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Dock & Bay Dock & Bay Beach Towels - Cabana - Phi Phi Pink From £25.00

Mavi Bikini Ortigia - triangolo £45.00 ~~£65.00~~

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Bohemia Beldi Baskets From £24.00

Mavi Bikini Ibiza £65.00

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Dock & Bay Dock & Bay x Ballast Beach Pillow £32.00

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Poporcelain Little Mermaid Porcelain Seashell Necklace £260.00

Dock & Bay Dock & Bay Quick Dry Towels - Seaside Sunrise (Set of 4) From £80.00

Bohemia Valencia Shopper Basket, Black £48.00

Aspiga Nyla Beach Kaftan | White £140.00

Ripa Ripa Paraggi Giallo £131.00

Sophia Alexia CANDY PEBBLES BEACH SHIRT £100.00

Mavi Bikini Hair Band for Pareo Sole £8.00

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Be the change you want to see in the world

Generous APE - The Style-Led Sustainable Marketplace

Purchase with purpose and make a difference to Animals, the Planet and the Environment by shopping with Generous APE.

Generous APE is devoted to inspiring you to adopt a seamless transition into a more conscious and sustainable lifestyle.

New In

Discover the newest arrivals from our independent brands

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Komodo KIN - Organic Cotton Tee - Berry £37.50

Out Of Sync Printed Shorts £130.00

India and Mills Chambray Imogen Blouse £150.00

India and Mills Olive and Rose Maddie Dress £175.00

Out Of Sync Mango Wide Leg Trouser £150.00

Mavi Bikini CHERRY ON TOP 2 Bikini £74.00

Out Of Sync Stone Crop Fringe Bralette £70.00

India and Mills Sky Lace Maddie Dress £150.00

Out Of Sync Black Bralette Top £70.00

Komodo JERRY - Organic Cotton Blend Terry Shorts - Jungle Green £65.00

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Komodo DRAGON 25 - Organic cotton tee - Green £40.00

Komodo PANTHERA - Organic Cotton Tee - White £40.00

Out Of Sync Teal Cowl Camisole Top £70.00

Out Of Sync Striped Crop Top £70.00

Out Of Sync Check Fringe Dress £140.00

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dearprudence Millie - Linen Classic Trousers £80.00

Out Of Sync Printed Shirt Dress £160.00

Out Of Sync Printed Kimono £160.00

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Out Of Sync Necktie £50.00

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Out Of Sync Striped Wide Leg Trouser £140.00

Out Of Sync Bamboo Shirt £130.00

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Out Of Sync Check Shorts £90.00

Out Of Sync Stone Cowl Camisole Top £70.00

Out Of Sync Teal Crop Fringe Bralette £70.00

Out Of Sync Rust Orange Fringe Bralette £70.00

Out Of Sync Check Fringe Bralette £70.00

Out Of Sync Check Fringe Skirt £130.00

Out Of Sync Rust Orange Fringe Skirt £130.00

Out Of Sync Mango Bralette £70.00

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Out Of Sync Check Crop Top £70.00

Shop New In

Products that make an impact on your wardrobe - not the environment

"A powerful connection is created when you can wear an item of clothing which embodies your values, or directly supports a cause you stand for whilst reflecting your style"

Out Of Sync

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London Atelier Byproduct

dearprudence

Under Her Eyes

Free Shipping

on all orders over £100 otherwise £4.95

30 day Returns

FREE Returns with selected brands

Charity Donations

Generous APE is currently supporting WaterAid

Sustainable & Ethical

Over 200 independent brands, many B-Corp certified

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Product Reviews

We unite aesthetic and social impact with the products we curate from independent, ethical brands.

Read what our community say about the items they purchased. Earn APE REWARD points for reviewing your purchase.

The Sustainable Journal

Discover more ways to live and shop more sustainably and help combat fast fashion.

Meet our brands that are championing the APE values of Animals, People and Environment and explore the latest style guides as well as environmental news.

Become part of the APE community and together we can be the change we want to see in the world.

Generous APE acquires The Revivas

June 17, 2025

The UK-based ‘Home of Sustainable Brands’ is using a Buy and Build strategy to become the leading force in the sustainable brand marketplace space. London, 20th May 2025 - Generous APE has acquired peer platform...

Earth Month

April 07, 2025

The month of April is the annual event which takes place, dedicated to raising environmental awareness and promoting protecting the planet. The main focus of the month is earth day on the 22nd of April....

Linen Care

April 07, 2025

On Generous Ape we sell a variety of linen products, here are all the tips and tricks on how to take care of your linen! When it comes to taking care of linen, temperature matters! Did...

Generous APE on The Apprentice

April 06, 2025

It was a milestone moment for Generous APE on 3rd April 2025, we were buyers on BBC's The Apprentice! Seeing sustainability take center stage on such a big platform was an incredible opportunity to showcase our...

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Generous APE is a conscious retail marketplace & accelerator for the independent, sustainable brands of the future.

Partner with us and receive a wealth of support to elevate your brand on our Sustainable Marketplace.

Join our Accelerator Programme to work with a skilled and experienced group of business advisors who can support you and your brand to develop sustainable growth and realise your ambitions and aspirations.

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