The Sustainable Department Store

Purchase with purpose and make a difference to Animals, the Planet and the Environment

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Christmas Gifts For Her

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Christmas Gifts For Him

Gifting for All

Gifting for All

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Christmas Dining

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Gifts under £50

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Luxury Gifting

Featured Brands

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Nancy and Betty

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Discothèque

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Bivain

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House Babylon

ethical lifestyle, fashion & homeware

Our mission is to create a platform that inspires people to adopt a new ethical way of living and shopping.

We firmly believe that sustainable and conscious retail is the way forward, which is why we work with specially selected sustainable brands that share our views of a brighter future for the fashion industry.

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Womenswear

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Menswear

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Home

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Sports & Wellness

Sell With Generous.

Generous is a conscious retail marketplace and accelerator for the independent brands of tomorrow.