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Beach Day

Shop our edit for everything you need for a perfect beach day!

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Sophia Alexia AQUA PEBBLES RIO TWIST BIKINI TOP £95.00
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Harfi Chic Donut Beach Bag, Fashionable Straw Tote for the Beach £35.00
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Poporcelain Porcelain Cowrie Shell Teardrop Earrings £150.00
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Of Origin COMTE NATURELLE £146.00
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Ruby Rocks Ruby Rocks BALI Sunglasses £30.00
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Sophia Alexia MARBLE MOSAIC MIAMI BIKINI TOP £95.00
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Poporcelain Porcelain Clam Shell Clip-On Earrings £120.00
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Dock & Bay Dock & Bay Quick Dry Towels - Pastel Pic ‘N’ Mix (Set of 4) From £80.00
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Ripa Ripa Ionico £75.00 £131.00
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Les Reines Eye of the Istanbul Ring £79.99
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Dock & Bay Dock & Bay Quick Dry Towels - Cabana - Ipanema Orange From £24.65
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Ruby Rocks Ruby Rocks 'Laura Abby' Sunglasses In Black & Tort £30.00
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Mavi Bikini Sole - two-piece double-sided £75.00
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Ruby Rocks Ruby Rocks RIO Sunglasses £30.00
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Aspiga Tatu Heel Leather Sandals | White £65.00
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Les Reines Golden Shell Earrings £99.99
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Ruby Rocks Ruby Rocks Ladies 'Antigua' Oval Sunglasses In Black £30.00
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Harfi Evil Eye Fidget Spinner Friendship Gold Plated Ring £60.00
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Sophia Alexia AZURE MOSAIC RIO TWIST BIKINI TOP £95.00
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Bohemia Parisienne Basket Bag, Black £46.00
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Poporcelain Porcelain Cowrie Shell Collar Necklace £480.00
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Dock & Bay Dock & Bay Beach Towels - Cabana - Phi Phi Pink From £25.00
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Mavi Bikini Ortigia - triangolo £45.00 £65.00
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Bohemia Beldi Baskets From £24.00
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Ripa Ripa Paraggi Blu £131.00
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Mavi Bikini Ibiza £65.00
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Dock & Bay Dock & Bay x Ballast Beach Pillow £32.00
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Poporcelain Little Mermaid Porcelain Seashell Necklace £260.00
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Dock & Bay Dock & Bay Quick Dry Towels - Seaside Sunrise (Set of 4) From £80.00
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Bohemia Valencia Shopper Basket, Black £48.00
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Aspiga Nyla Beach Kaftan | White £140.00
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Ripa Ripa Paraggi Giallo £131.00
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Sophia Alexia CANDY PEBBLES BEACH SHIRT £100.00
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Ripa Ripa Rosso Veneziano £113.00
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Mavi Bikini Hair Band for Pareo Sole £8.00
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MESSYWEEKEND BURT - Transparent Grey Grey £85.00
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Sophia Alexia SUNSET SHOWER PALMA MINI DRESS £130.00
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Ingmarson Waves Vest Wool & Cashmere Blue & White £210.00
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Sophia Alexia MARBLE MOSAIC SANTORINI SWIMSUIT £170.00
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Dock & Bay Beach Bag - Olive Grove £48.00
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Sophia Alexia TURQUOISE GLOW SILK MINI IBIZA DRESS £190.00
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Ingmarson Waves Vest Wool & Cashmere Blue & White £210.00
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Ingmarson Floral Embroidered T-Shirt Teal £44.00
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Sophia Alexia ORCHID PARADISE FIJI TOP £80.00
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Ingmarson Floral Embroidered Hoodie Teal £85.00
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Ingmarson Floral Embroidered Joggers Teal £82.00
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Sophia Alexia MARBLE MOSAIC RIO TWIST BIKINI TOP £95.00
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Sophia Alexia MARBLE MOSAIC MIAMI BIKINI TOP £95.00
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Ingmarson Waves Vest Wool & Cashmere Orange & Pink £210.00
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Ingmarson Shell Embroidered Organic Cotton Shirt Ecru £95.00
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Sophia Alexia AQUA PEBBLES ST TROPEZ MAXI DRESS £230.00
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Ingmarson Shell Embroidered Organic Cotton Shirt Black £95.00
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Ingmarson Floral Embroidered T-Shirt Pink £44.00
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Ingmarson Floral Embroidered Joggers Teal £82.00
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Ingmarson Floral Embroidered Hoodie Teal £85.00
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Ingmarson Shell Embroidered T-Shirt Teal £59.00
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Ingmarson Floral Embroidered T-Shirt Sky Blue £44.00
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Ingmarson Floral Embroidered T-Shirt Teal £44.00
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Conscious Yoga Collective The Ikat Velvet Weekender £65.00
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Ingmarson Waves Cardigan Front Orange & Pink £249.00
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Sophia Alexia AZURE MOSAIC ST TROPEZ MAXI DRESS £230.00
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Dock & Bay Cooler Bag - Whitsunday Blue £55.00
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Dock & Bay Small Waterproof Dry Bag, 5L capacity - Whitsunday Blue £18.00
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Dock & Bay Medium Waterproof Dry Bag, 20L capacity - Whitsunday Blue £40.00
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Wild Fawn Marquise Wave Diamond Engagement Ring £3,400.00
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Wild Fawn Yellow Gold Bezel Set Blue Sapphire Engagement Ring with Round Diamonds £4,200.00
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Product Reviews

We unite aesthetic and social impact with the products we curate from independent, ethical brands.

Read what our community say about the items they purchased. Earn APE REWARD points for reviewing your purchase.

The Sustainable Journal

Discover more ways to live and shop more sustainably and help combat fast fashion.

Meet our brands that are championing the APE values of Animals, People and Environment and explore the latest style guides as well as environmental news.

Become part of the APE community and together we can be the change we want to see in the world.

Earth Month

Earth Month

The month of April is the annual event which takes place, dedicated to raising environmental awareness and promoting protecting the planet. The main focus of the month is earth day on the 22nd of April....
Linen Care

Linen Care

On Generous Ape we sell a variety of linen products, here are all the tips and tricks on how to take care of your linen! When it comes to taking care of linen, temperature matters! Did...
Generous APE on The Apprentice

Generous APE on The Apprentice

It was a milestone moment for Generous APE on 3rd April 2025, we were buyers on BBC's The Apprentice!  Seeing sustainability take center stage on such a big platform was an incredible opportunity to showcase our...
Mothers Day Gift Guide

Mothers Day Gift Guide

With Mothers Day approaching, it's important to find the perfect and sustainable gift for the mothers / mother figures in your life. To make your Mothers Day shopping with Generous APE easy, here is the...
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