Black Friday has become synonymous with consumerism at its peak, with shoppers encouraged to buy more than they need. This yearly frenzy contributes to excessive waste, with many items quickly discarded or forgotten, ending up...

Nancy & Betty Studio is an independent UK brand created by Hannah Bidmead. After studying Fine Art (BA) Hons, Nancy & Betty Studio was founded and is based in the Kent countryside, near Canterbury, England. Nancy &...

Confronted with the harsh realities of the climate crisis and the state of our planet, the idea of saving the environment can sometimes feel overwhelming. Can you, one person, really make a difference? While it's...

Building the basics  Building your sustainable time capsule wardrobe can take time to pick out the perfect pieces to be styled in many ways and that you can use as staple pieces to build your...

Earth Overshoot Day marks the date when humanity's demand for ecological resources and services in a given year exceeds what Earth can regenerate in that year. It signifies the point when we begin to consume...

Our team at Generous APE interviewed Batch LDN,  a brand redefining the modern suit. We deep dive into their ethos and how they want to encourage people to shop more sustainably by redefining the traditional 'suit'...

Our team at Generous APE interviewed one of our newest brands, Deidei. This Behind The Brand series takes a deep dive into their ethos and how they put their customers first, they truly care about...

At Generous APE, we partner with brands that share the same ethical views as us, brands that want to and do make a difference to the world, in an positive way. In this newly launched...

In a city renowned for its diverse gastronomic offerings and vibrant culinary scene, a growing movement towards sustainability has taken root. From farm-to-table practices to zero-waste initiatives, London's restaurants are embracing a green ethos that...

Spice up your commute with these inspiring brain tickling podcasts that will surely change the way you shop forever.