New In Men

Discover your new favourite sustainable brands with our New In Mens Clothing edit. Browse the latest new drops from ethical brands such as Batch LDN and Komodo. 

Vegan fashion at Will's Vegan Store New brands at Generous APE -  Misty Cashmere

New to Generous APE? Receive 15% off your first order by signing up to our newsletter and earn APE Rewards.

18 products
I1-CJ-51KINTEEOFFWHITE.jpg
KIN-TEE-WHITE-JERRY-SHORTS-LIME-GREEN.jpg
Komodo KIN - Organic Cotton Tee - White £37.50
KIN-TEE-BERRY.jpg
IMG_0932.jpg
Komodo KIN - Organic Cotton Tee - Berry £37.50
I1-OCM-59CALUMSHORTSSAND.jpg
CALLUM-SHORT-SAND.jpg
Komodo CALUM - Organic cotton shorts - Sand melange £50.00
I1-OCM-59CALUMSHORTSGREEN.jpg
CALLUM-SHORT-GREEN.jpg
Komodo CALUM - Organic cotton shorts - Green melange £50.00
I1-CJ-51PPANTHERATee-Green.jpg
Komodo PANTHERA - Organic Cotton Tee - Green £40.00
C1-OTT-52JERRYshortGREEN.jpg
Komodo JERRY - Organic Cotton Blend Terry Shorts - Jungle Green £65.00
socks.png
Socks4.jpg
Nuoceans Cosy Combo Crew £12.00
mens-thick-knit-quarter-zip-neck-jumper-sweater-beige-brown-sustainable-natural-yak-misty-cashmere_44d5a620-2ec5-40e4-8477-1fdd5fbb74d5.jpg
quarter-zip-jumper-light-yak-men-wool-trim-misty-cashmere.webp
Misty Cashmere Zip Neck Jumper | Light Yak Yarn £250.00
yak-yarn-jumper-men-quarter-zip-sustainable-sweater-misty-cashmere.webp
mens-quarter-zip-neck-jumper-sweater-sustainable-undyed-yak-portrait-image-misty-cashmere.webp
Misty Cashmere Zip Neck Jumper | Natural Dark Yak Yarn £250.00
v-neck-jumper-sweater-cashmere-merino-ocean-blue-misty-cashmere.webp
Standing1.2.jpg
Misty Cashmere Cashmere and Merino V-Neck Jumper | Ocean Blue £185.00
crew-round-neck-jumper-sweater-cashmere-merino-ocean-blue-misty-cashmere.webp
mens-crew-neck-jumper-ocean-blue-cashmere-merino-misty-cashmere.webp
Misty Cashmere Cashmere and Merino Crew Neck Jumper | Ocean Blue £185.00
men_s-quarter-zip-neck-jumper-sweater-fern-green-merino-misty-cashmere.webp
men_s-quarter-zip-neck-jumper-sweater-fern-green-merino-wool-misty-cashmere..webp
Misty Cashmere Cashmere and Merino Zip Neck Jumper | Fern Green £195.00
Men_sNavyFt.BWZip.jpg
Standing2Jpeg-WebBW.jpg
Misty Cashmere Cashmere and Merino Zip Neck Jumper | Navy £195.00
men_s-quarter-zip-neck-jumper-sweater-wine-burgundy-merino-misty-cashmere.webp
mens_-three-quarter-thick-knit-cashmere-merino-jumper-burgundy-bordeaux-sustainable-zip-trim.webp
Misty Cashmere Cashmere and Merino Zip Neck Jumper | Burgundy £195.00
mens-quarter-zip-neck-jumper-sweater-ocean-blue-merio-misty-cashmere.webp
mens-quarter-zip-neck-jumper-sweater-ocean-blue-detail-playing-snooker-misty-cashmere.webp
Misty Cashmere Cashmere and Merino Zip Neck Jumper | Ocean Blue £195.00
MarineFront.2.webp
Sitting3Jpeg-Web.jpg
Misty Cashmere Cashmere and Merino Zip Neck Jumper | Marine Blue £195.00
6E3A2597.jpg
76302E6F-18DD-4485-9EA3-3003199F6031.jpg
London Atelier Byproduct Navy heavyweight jumper with people embroidery £165.00
6E3A2594.jpg
7C45D296-A8A2-4D28-8BAF-613005F52562.jpg
London Atelier Byproduct White heavyweight jumper with people embroidery £175.00

Free Shipping

on all orders over £100

30 Day Returns

Free returns on selected brands

Charity Donations

10% annual profits to forest conservation

Sustainable & Ethical

Over 200 independant brands many B-Corp certified