New In Men

Discover your new favourite sustainable brands with our New In Mens Clothing edit. Browse the latest new drops from ethical brands such as Batch LDN 

New brands at Generous APE -  Hexed Fashion

New to Generous APE? Receive 15% off your first order by signing up to our newsletter and earn APE Rewards.


23 products

Free Shipping

on all orders over £100

30 Day Returns

Free returns on selected brands

Charity Donations

10% annual profits to forest conservation

Sustainable & Ethical

Over 200 independant brands many B-Corp certified