A-Z Guide to Sustainability Jargon
Confused by Green Washing and Eco Friendly terminology?
Don't know your PET from your Tencel?
Not to worry, we have you covered with our A to Z of sustainability jargon!
Carbon Footprint
The amount of carbon dioxide produced by your lifestyle or by businesses such as Generous APE.
Circular Fashion
Fashion world talk for eliminating waste by reusing, sharing, repairing, and recycling resources.
Climate Change
Long term change to climate such as temperature shifts, and weather patterns.
Deforestation
Large scale destruction of woodland areas into non-forest use.
eco-conscious
Minimising your impact on the environment by being mindful of your actions.
eco-friendly
Something that is not damaging to the environment
Fair Trade
Principles of fair treatment for workers, such as adequate wages and safe working conditions.
Fast Fashion
The over consumption and rapid manufacturing of tons of clothing.
Greenwashing
Creating a false misrepresentation that a product or company is environmentally friendly when it isn't.
Natural Resources
Raw materials derived from nature.
Rayon/Tencel
Textiles made from tree cellulose. Eco-friendly fibre because it is made from natural, renewable materials. FSC or PEFC certified means it has come from a sustainably managed forest or plantation.
Recycled PET
(Polyethylene Terephthalate) Plastic drinks bottles, often recovered from the sea, are recycled into polyester fibre.
Reclaimed
Waste materials refurbished to produce new products.
Recycle
To reprocess and repurpose waste materials to make reusable.
Single Use
Items that are used once and then discarded such as paper coffee cups.
Sustainable
In the fashion world it refers to taking into account the human and environmental impacts of producing clothing.
Vegan
A lifestyle and diet that avoids animal derived products.
Zero Waste
Avoiding contribution to landfills and incinerators through reducing excessive or un-recyclable packaging.
Shop our Sustainable Fashion & Lifestyle Brands
We partner with over 200 ethical brands, many b-corp certified, who share our visions and ethos for working together collectively to reduce our impact on the planet.
By making the conscious decision to purchase with purpose at Generous APE you are doing your small part in slowing down fast fashion and reducing over consumption.
If everyone takes this small step, together we can make a big step to leading a more sustainable lifestyle and looking after our environment.
We will reward you with APE Rewards for making these steps to a more sustainable world.
