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TRANSITIONAL WEATHER

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The Burgundy Edit

Coats & Jackets

Generous APE - The Sustainable Marketplace

Purchase with purpose and make a difference to Animals, the Planet and the Environment by shopping with Generous APE.

Generous APE is devoted to inspiring people to adopt a seamless transition into a more conscious and sustainable lifestyle.

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"The movement of sustainable retail is about progress not perfection, we don’t have all the answers today, but the innovation, passion and determination of the brands we work closely with inspires and drives us to do more" - Hugo Empson

Founder of Generous APE

ABOUT GENEROUS APE

Shop New In

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Brava Fabrics Playmobil Face Wool Sweater Grey Melange £129.00

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Will's Vegan Store Point Toe Boots £106.00

Komodo ATLANTA JUMPER - Fuschia £115.00

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Will's Vegan Store Double Breasted Vegan Wool Coat £192.00

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Brava Fabrics Bicolor Neck Cotton Sweater Blue £99.90

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Lily Flo Jewellery Rising Star 3 Baguette Diamond Dangle Necklace From £351.00

Gandys Sage Aurora Longline Padded Jacket From £120.00

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Will's Vegan Store Small Backpack Satchel £140.00

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Komodo LUCKY Jumper - Fuschia £85.00

Gandys Black Berland Puffer Jacket £125.00

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Aspiga Victoria Mini Stretch Corduroy Dress | Bottle Green £190.00

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Will's Vegan Store Recycled Vegan Shearling Aviator £172.00

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Lily Flo Jewellery Rising Star Baguette Chain Ball Studs From £325.00

Will's Vegan Store Chunky Button Up Knited Cardigan £75.00

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Will's Vegan Store Vegan Wool Hooded Coat £190.00

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Will's Vegan Store Riding Boots £100.00

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Brava Fabrics Peanuts Snoopy Doghouse T-Shirt White £49.90

Komodo WILD Wool Jumper - OAT £110.00

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Will's Vegan Store Vegan Wool Hooded Coat £200.00

Aspiga Metallic Knit Polo | Black/Gold £90.00

Gandys Black Berland Puffer Jacket £125.00

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Will's Vegan Store Vegan Wool Duffle Coat with Recycled Vegan Shearling £226.00

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Lily Flo Jewellery Rising Star 3 Diamond Station Necklace From £351.00

Gandys Orange Berland Puffer Jacket £125.00

Gandys Orange Berland Puffer Jacket £125.00

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Gandys Black Landro Mid Length Puffer Jacket £170.00

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Will's Vegan Store Recycled Quilted Parka £230.00

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Will's Vegan Store Recycled Quilted Parka £210.00

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Will's Vegan Store Vegan Wool Duffle Coat with Recycled Vegan Shearling £240.00

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Will's Vegan Store Recycled Braided Knit Scarf £38.00

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Will's Vegan Store Recycled Vegan Shearling Aviator £184.00

Will's Vegan Store Chunky Button Up Knitted Cardigan £85.00

Will's Vegan Store Hooded Button Up Knitted Cardigan £95.00

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Will's Vegan Store Recycled Waffle Cardigan £94.00

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Will's Vegan Store WVSport Oakes Cross Running Trainers £84.00

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Will's Vegan Store Slim Soles £90.00

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Will's Vegan Store Mini Satchel £120.00

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Will's Vegan Store Recycled Tailored Knit Crew £65.00

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Will's Vegan Store Goodyear Welt Brogue Boots £160.00

Will's Vegan Store Goodyear Welt Oxfords £142.00

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Time Capsule Wardrobe

Transitional Wear

The Partywear Edit

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Nancy and Betty

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Komodo WILD Wool Jumper - OAT £110.00

Will's Vegan Store Oversized Recycled Vegan Shearling Aviator Jacket £205.00

Unseen Footwear Marais Sand / Leopard Womens £195.00

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BEEN London Millais Bag From £310.00

Zeta Olea Bordeaux £153.00

Will's Vegan Store Riding Boots £100.00

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Shinjuku Lanes REplaid Oversized Vegan Mohair Scarf - Orange & Red £32.50 ~~£65.00~~

Dhwani Bansal LUNA BRACELET £180.00

Aspiga Metallic Knit Short Dress | Emerald/Green £125.00

Sooka Babirusa Skull in polished bronze £315.00

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Komodo STANLEY Overshirt - Red Wash £115.00

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Rahui London Sequoia Zip Tote | Brown £250.00 ~~£350.00~~

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Neem London Regenerative Cotton Flannel Dorset Moss Piccadilly Overshirt £139.00

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Cara & The Sky Gala Recycled Cotton Mix Pointelle Wide Sleeve Jumper - Orange £65.00

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Ilk + Ernie Anastasia Dress From £108.50

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AARIA LONDON Capri Huggies - Gold From £50.00

Bohemia Mini Hanging Pot £12.00

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Amadeus Bijoux Alba Chunky mixed link Gold Necklace with large Keshi Pearl £165.00

RAIA AirRise high neck longline sports bra - Wine Red £52.00

AARIA LONDON Kira Hoop - Gold £40.00

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Floral Street Floral Street lady emma diffuser £35.70 ~~£42.00~~

RAIA Soft Brushed Cotton Sweatshirt - Grey £65.00

Made to Order

Fanfare Label Celeste Linen Trousers in Black £199.00

Bohemia Candle Holder, Eliot From £22.00

Neem London ZQ Merino Navy Stripe T-Shirt From £89.00

Hemsley Organics Day Time Hydration Set £97.00 ~~£121.00~~

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Flax and Loom Ebony Miles Slim Fit Jeans - GOTS Certified Organic Cotton and Recycled Polyester From £125.00

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Each x Every SASSO NAPPA BLACK £296.00 ~~£370.00~~

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Neem London Regenerative Cotton Poplin Sky Modern Button-down Shirt £100.00

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The Sustainable Journal

Discover ways to live and shop more sustainably and help combat fast fashion.

Meet our brands that are championing the APE values of Animals, People and Environment and explore the latest style guides as well as environmental news.