Founder: Arthur Fitzalan Howard
About the brand: Fitz & Fro is a British menswear brand which launched in 2016. They source the materials from mills across Europe. The mills have a focus on sustainable fashion, whilst perfectly combining years of expertise with advancements in technology. The results are premium fabrics that are made to last - not just a one-season wonder. All of their products are then produced in a family run factory in the Portuguese hills just north of Porto.
APE says: Simple, stylish and sustainable.