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SHOP SUSTAINABLY WITH GENEROUS APE - THE STYLE-LED SUSTAINABLE MARKETPLACE
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With each body bringing its unique twists, it's like solving a delightful puzzle. But fear not, our team is here to guide you through. Measure yourself and refer to our size chart below.
Bra Measuring Tips
- Bra-size measurement should take place over a well-fitted, unpadded, thin bra.
- Make sure your tape doesn’t slip down or is placed too high up on the back.
- Re-measure for better accuracy
Bust Measurement Instructions
Stand in front of a mirror and measure around the fullest part of your breast. Make sure you measure around the fullest part of your bust and the tape measure is level with the ground .
Band Measurement Instructions
Stand in front of a mirror and wrap the measurement tape around your body, right underneath your breasts. Make sure the measurement tape is horizontal and wraps tightly around your body. The measurement you identify is your band size in inches. If you find yourself being between sizes, for instance 41, your correct size could be both 40 and 42.
| Size (UK*/US/EU/AUS) All products are displayed in UK size* | Band | Bust |
| 30B*/30B/65B/8B | 60 - 70 | 83 - 87 |
| 30C*/30C/65C/8C | 60 - 70 | 80.5 - 84.5 |
| 30D*/30D/65D/8D | 60 - 70 | 83 - 87 |
| 30DD*/30DD/65E/8E | 60 - 70 | 85.5 - 89.5 |
| 30E*/30DDD/65F/8F | 60 - 70 | 88 - 92 |
| 30F*/30G/65G/8G | 60 - 70 | 90.5 - 94.5 |
| 30G*/30H/65H/8H | 60 - 70 | 93 - 97 |
| 32B* / 32B / 70B / 10B | 69 - 75 | 80.5 - 84.5 |
| 32C* / 32C / 70C / 10C | 69 - 75 | 83 - 87 |
| 32D* / 32D / 70D / 10D | 69 - 75 | 85.5 - 89.5 |
| 32DD* / 32DD / 70E / 10DD | 69 - 75 | 88 - 92 |
| 32E* / 32DDD / 70F / 10E | 69 - 75 | 90.5 - 94.5 |
| 32F*/32G/70G/10F | 69 - 75 | 93 - 97 |
| 32G*/32H/70H/10H | 69 - 75 | 95.5 - 99.5 |
| 34B* / 34B / 75B / 12B | 76 - 80 | 85.5 - 89.5 |
| 34C* / 34C / 75C / 12C | 76 - 80 | 88 - 92 |
| 34D* / 34D / 75D / 12D | 76 - 80 | 90.5 - 94.5 |
| 34DD* / 34DD / 75E / 12DD | 76 - 80 | 93 - 97 |
| 34E* / 34DDD / 75F / 12E | 76 - 80 | 95.5 - 99.5 |
| 34F* / 34G / 75G / 12F | 76 - 80 | 98 - 102 |
| 34G* / 34H / 75H / 12G | 76 - 80 | 100.5 - 104.5 |
| 36B* / 36B / 80B / 14B | 81 - 85 | 90.5 - 94.5 |
| 36C* / 36C / 80C / 14C | 81 - 85 | 93 - 97 |
| 36D* / 36D / 80D / 14D | 81 - 85 | 95.5 - 99.5 |
| 36DD* / 36DD / 80E / 14DD | 81 - 85 | 98 - 102 |
| 36E* / 36DDD / 80F / 14E | 81 - 85 | 100.5 - 104.5 |
| 36F* / 36G / 80G / 14F | 81 - 85 | 103 - 107 |
| 36G* / 36H / 80H / 14G | 81 - 85 | 105.5 - 109.5 |
| 38C* / 38C / 85C / 16C | 86 - 90 | 98 - 102 |
| 38D* / 38D / 85D / 16D | 86 - 90 | 100.5 - 104.5 |
| 38DD* / 38DD / 85E / 16DD | 86 - 90 | 103 - 107 |
| 38E* / 38DDD / 85F / 16E | 86 - 90 | 105.5 - 109.5 |
| 38F* / 38G / 85G/ /16F | 86 - 90 | 108 - 112 |
| 38G* / 38H / 85H / 16G | 86 - 90 | 110.5 - 114.5 |
| 40B* / 40B / 90B / 18B | 91 - 95 | 100.5 - 104.5 |
| 40C* / 40C / 90C / 18C | 91 - 95 | 103 - 107 |
| 40D* / 40D / 90D / 18D | 91 - 95 | 105.5 - 109.5 |
| 40DD* / 40DD / 90E / 18DD | 91 - 95 | 108 - 112 |
| 40E* / 40DDD / 90F / 18E | 91 - 95 | 110.5 - 114.5 |
| 40F* / 40G / 90G / 18F | 91 - 95 | 113 - 117 |
| 40G* / 40H / 90H / 18G | 91 - 95 | 115.5 - 119.5 |
| 42B* / 42B / 95B / 20B | 96 - 101 | 109.5 - 113.5 |
| 42C* / 42C / 95C / 20C | 96 - 101 | 112 - 116 |
| 42D* / 42D / 95D / 20D | 96 - 101 | 114.5 - 118.5 |
| 42DD* / 42DD / 95E / 20DD | 96 - 101 | 117 - 121 |
Ditsy Floral - Silk & Organic Cotton Brief by Juliemay
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We understand that sometimes you need to return a purchase, maybe it is the wrong size or doesn't look the same to the picture online, not to worry!
We accept returns within 30 days of purchase.
You are responsible for the cost of returning items, unless faulty or incorrect item received.
Some independent brands offer free return labels, you will be advised this when you submit your return request.
See our full Returns Policy.
Each brand has there own size guides which can often be found in the product description. We also have our own general size guide available on each product. If you have questions please feel free to reach out on our Live Chat in the bottom right corner.
on all orders over £100
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Generous APE is currently supporting WaterAid
Over 200 independent brands, many B-Corp certified
We are Generous APE
We are devoted to inspiring people to adopt a seamless transition into a more conscious and sustainable lifestyle.
Our marketplace is home to over 200 ethical brands whom share our values of protecting Animals, People and the Environment.
None of us are perfect but together we can make change.
Over the years we have donated to forest conservation through The World Land Trust and held many giveaways where our community has chosen a local charity to receive £100 each time.
We are currently supporting The Water Project, a non-profit organisation dedicated to providing reliable water solutions to communities in sub-Saharan Africa.
Sustainability refers to meeting present needs without compromising the ability of future generations to meet their own needs.
In fashion, sustainability refers to designing, producing, and consuming clothing in a way that minimises environmental impact and promotes ethical practices such as using eco friendly materials, reducing waste and using low impact processes.
You can read how our brands adhere to these values by visiting their brand page.
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