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Generous APE - The Sustainable Marketplace

Purchase with purpose and make a difference to Animals, the Planet and the Environment by shopping with Generous APE.

Our mission is to create a platform that inspires people to adopt a new ethical way of living and shopping more sustainably.

Join us today and together let's end Fast Fashion.

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Shop New In

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Cara & The Sky Brigit Heart Stitch Balloon Sleeve Cardigan - Off White £85.00

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Brava Fabrics Corduroy Pleated Pants Camel £129.00

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Made to Order

Fanfare Label Celeste Linen Trousers in Orange £199.00

AARIA LONDON Athena Bangle - Gold £120.00

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Brava Fabrics Corduroy Pleated Pants Stone Green £129.00

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AARIA LONDON Bali Hammered Hoop - Gold From £115.00

RAIA Soft Brushed Cotton French Terry Sweatpants - Black £65.00

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Plain and Simple Pleated Waist Organic T-Shirt Dress £37.00

Fanfare Label Upcycled Denim Deconstructed Corset £89.00

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Komodo RUBY DRESS - Patchwork Green £87.50

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Brava Fabrics Corduroy Pleated Pants Rose £129.00

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AARIA LONDON Bali Hammered Hoop - Silver From £60.00

Brava Fabrics Corduroy Pants Camel £129.00

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Brava Fabrics Corduroy Overall Stone Green £149.00

Brava Fabrics Corduroy Pleated Pants Black £129.00

Bohemia Vintage Moss Candle Holder, Frill £12.00

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Made to Order

Fanfare Label Celeste Linen Trousers in Navy £199.00

RAIA Soft Brushed Cotton Sweatshirt - Grey £65.00

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Plain and Simple Oversized Organic Sweatshirt £47.00

Brava Fabrics Mouline Flannel Overshirt Orange £129.00

Brava Fabrics Corduroy Overall Dark Grey £149.00

Brava Fabrics Mouline Flannel Overshirt Dark Grey £129.00

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Brava Fabrics Corduroy Short Skirt Stone Green £89.90

Gandys Khaki Lofoten 35L Backpack £100.00

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Bohemia Brighton Stripe Hammam Towel, Mustard £48.00

Brava Fabrics Corduroy Pleated Chino Pants Green £129.00

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Brava Fabrics Corduroy Pleated Chino Pants Blue £129.00

Brava Fabrics Corduroy Pleated Pants Green £129.00

Brava Fabrics Corduroy Pleated Pants Ecru £129.00

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Brava Fabrics Corduroy Pleated Pants Indigo £129.00

Brava Fabrics Corduroy Pleated Pants Orchid £129.00

AARIA LONDON Naxos Cross Necklace - Silver From £90.00

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Bohemia Margot Linen Babouche Slippers, Burnt Orange Check £46.00

CJ 314 White Cat Pendant Necklace No.3 £95.00

CJ 314 White Cat Pendant Necklace No.2 £85.00

CJ 314 White Unicorn Stud Earrings £55.00

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Liga Beach Clean Pop A Cork Star £5.00

Liga Dash Pop A Cork Tall Tree by LIGA £5.00

Liga Dash Pop A Cork Two Trees by LIGA £5.00

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Liga Dash Pop A Cork Star by LIGA £5.00

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Neem London Regenerative Cotton Flannel Dorset Moss Piccadilly Overshirt £139.00

Dhwani Bansal LUNA BRACELET £180.00

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Cara & The Sky Gala Recycled Cotton Mix Pointelle Wide Sleeve Jumper - Orange £65.00

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AARIA LONDON Capri Huggies - Gold From £50.00

Bohemia Mini Hanging Pot £12.00

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Amadeus Bijoux Alba Chunky mixed link Gold Necklace with large Keshi Pearl £165.00

Sooka Babirusa Skull in polished bronze £315.00

RAIA AirRise high neck longline sports bra - Wine Red £52.00

Unseen Footwear Marais Sand / Leopard Womens £195.00

AARIA LONDON Kira Hoop - Gold £40.00

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Floral Street Floral Street lady emma diffuser £42.00

RAIA Soft Brushed Cotton Sweatshirt - Grey £65.00

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BEEN London Millais Bag From £256.00

Made to Order

Fanfare Label Celeste Linen Trousers in Black £199.00

Frida Florence Soraya Diamond Gold Bracelet £149.00

Bohemia Candle Holder, Eliot From £22.00

Neem London ZQ Merino Navy Stripe T-Shirt From £89.00

Hemsley Organics Day Time Hydration Set £97.00 ~~£121.00~~

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Flax and Loom Ebony Miles Slim Fit Jeans - GOTS Certified Organic Cotton and Recycled Polyester From £125.00

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Each x Every SASSO NAPPA BLACK £296.00 ~~£370.00~~

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Neem London Regenerative Cotton Poplin Sky Modern Button-down Shirt £99.00

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Rahui London Sequoia Zip Tote | Brown £250.00 ~~£350.00~~

Zeta Olea Bordeaux £153.00

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Komodo STANLEY Overshirt - Red Wash £115.00

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The Sustainable Journal

Discover ways to live and shop more sustainably and help combat fast fashion.

Meet our brands that are championing the APE values of Animals, People and Environment and explore the latest style guides as well as environmental news.

Behind The Brand: Meet Joanne & Rachel of BY ELLEVEN

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The Stamp Collection T-Shirt - White

£36.00

Behind The Brand: Meet Hailea and Gabrielle of Deidei

Behind The Brand: Meet Julian Osborne of Batch LDN

Batch 05 - Mens Pacific Blue - Jacket

£250.00

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Batch 05 - Mens Pacific Blue - Trouser

£145.00

Behind The Brand: Meet Simon Ngu of Each x Every

ATEN INK PURPLE

£312.00

ATEN SEAR PINK

£312.00

ATEN OROCHI SNAKE

£312.00

Partner with Generous APE

Generous APE is a conscious retail marketplace & accelerator for the independent, sustainable brands of tomorrow.

Join our community and receive a wealth of support and benefits to elevate your brand.

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STEP INTO THE NEW SEASON

Free Shipping

30 day Returns

Charity Donations

Sustainable & Ethical

Generous APE - The Sustainable Marketplace

New In

Featured Edits

Editor's Spotlight

FOLLOW US ON INSTAGRAM - TAG YOUR LOOKS @GENEROUSAPE

Behind The Brand: Meet Joanne & Rachel of BY ELLEVEN

The Stamp Collection T-Shirt - White

Behind The Brand: Meet Hailea and Gabrielle of Deidei

Behind The Brand: Meet Julian Osborne of Batch LDN

Batch 05 - Mens Pacific Blue - Jacket

Batch 05 - Mens Pacific Blue - Trouser

Behind The Brand: Meet Simon Ngu of Each x Every

ATEN INK PURPLE

ATEN SEAR PINK

ATEN OROCHI SNAKE

Partner with Generous APE

Product Reviews