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Mother's Day Gifting

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Clarity Blend Pamper Hamper Clarity Blend £39.00
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Block Print Cotton Robe, Duck Egg Bohemia £79.00
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Be the change you want to see in the world

Generous APE - The Sustainable Marketplace

Purchase with purpose and make a difference to Animals, the Planet and the Environment by shopping with Generous APE.

Generous APE is devoted to inspiring people to adopt a seamless transition into a more conscious and sustainable lifestyle.

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Women's Clothing
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Men's Clothing
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Home & Lifestyle
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Accessories

New In

Discover the newest products

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Rain Frill Shirt in White Fanfare Label £189.00
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Products that make an impact on your wardrobe - not the environment

"A powerful connection is created when you can wear an item of clothing which embodies your values, or directly supports a cause you stand for whilst reflecting your style"

Featured Brands

Les Reines Designer Jewellery
Les Reines
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Conscious Yoga Collective
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Vaela

Free Shipping

on all orders over £100 otherwise £4.95

30 day Returns

FREE Returns with selected brands

Charity Donations

10% of annual profits donated to forest conservation

Sustainable & Ethical

Over 200 independent brands, many B-Corp certified

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Earth Positive Business

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9,222 trees planted
115 days of water supplied

Product Reviews

We unite aesthetic and social impact with the products we curate from independent, ethical brands.

Read what our community say about the items they purchased. Earn APE points for reviewing your purchase.

The Sustainable Journal

Discover more ways to live and shop more sustainably and help combat fast fashion.

Meet our brands that are championing the APE values of Animals, People and Environment and explore the latest style guides as well as environmental news.

Become part of the APE community and together we can be the change we want to see in the world.

Mothers Day Gift Guide

Mothers Day Gift Guide

With Mothers Day approaching, it's important to find the perfect and sustainable gift for the mothers / mother figures in your life. To make your Mothers Day shopping with Generous APE easy, here is the...
The Water Project X Generous Ape

The Water Project X Generous Ape

The Water Project is a non-profit organisation dedicated to providing reliable water solutions to communities in sub-Saharan Africa. Almost one billion people lack access to clean, safe water, which equates to 1 in 8 people...
Health And Wellness

Health And Wellness

Start your year off right and begin your sustainable health and wellness journey with us! Finding the best products for you and what works for you is so important when it comes to your health...
Valentines Day Gift Guide

Valentines Day Gift Guide

Valentines Day is a day for you and your partner, but sometimes finding the perfect gift can be difficult...Here is the Generous Ape Valentines Day gift guide for the perfect sustainable and thoughtful gift for...
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Partner with Generous APE

Generous APE is a conscious retail marketplace & accelerator for the independent, sustainable brands of the future.

Partner with us and receive a wealth of support to elevate your brand on our Sustainable Marketplace.

Join our Accelerator Programme to work with a skilled and experienced group of business advisors who can support you and your brand to develop sustainable growth and realise your ambitions and aspirations.

JOIN TODAY