Growing up by the Swedish seaside, Robert Ingemarsson fell in love with fashion early on, inspired by the dream of creating beautiful, affordable garments for his family. This journey, however, was marked by challenges and disillusionment, especially after studying fashion in Sweden and London and interning at a major fashion house. Witnessing the industry’s pollution and environmental impact, he became disheartened.

Years later, while sketching in a friend's kitchen, he rekindled his passion for the artistry and craftsmanship of fashion. In 2017, he founded INGMARSON, a sustainable fashion brand focused on creating affordable alternatives to fast fashion. INGMARSON plant 25 trees with every purchase.