Of ORIGIN originates out of the Ibizan campo (countryside). Inspired by the centuries old unchanged Ibizan architecture and rural landscape. OO clothing and footwear is made from 2 simple materials, Jute and Linen. Both fibres are from the bast family – soft, flexible and strong with renewable crops growing in just 100 days. They require minimal water, pesticides and fertilisers in cultivation, unlike cotton. The materials are biodegradable and part of a re-alignment back to essential values, less waste, calmer living and quality.

.OO. is not about fashion, nor the body conscious or seasonal collections. Instead it is an organic continuity at a slower pace.