What the fashion industry is saying about COP26

Style Edit

What the fashion industry is saying about COP26

Generous APE

In the fashion industry, emissions are currently on track to grow more than 50 percent by 2030, according to estimates in a new report from the Apparel Impact Institute and World Resources Institute. “A lot of our industry is so desperately wanting to be relevant and fashionable and connect with...

Fast fashion impact.

Generous APE

Greta Thunberg said on Monday over a series of three tweets attached to her feature as Vogue Scandinavia’s inaugural cover star: “The fashion industry is a huge contributor to the climate and ecological emergency, not to mention its impact on the countless workers and communities who are being exploited around the...

MADE 4U

Generous APE

New technologies, plastics and demand has led to a trend-led fashion industry that produces products at a rapid speed, feeding and dictating demand. Internet shopping with next day delivery satisfied the “need for now”, then suddenly that was too late – so partnerships began popping up with Deliveroo meaning same day, the next hour, gave way to a new shopping “now”.  With 90% of what we buy being thrown away the culture for “slow fashion” has been celebrated.  Now we have embraced the even slower “made to order.”  What a luxury and what a relief.

“Life isn’t perfect, but your sneakers can be.”

Generous APE

In a world where sneakers speak louder than words and where people notice your footwear before the colour of your eyes, we have to change the way we shop and be confident to wear our conscience on our feet - to be confident to showcase to the world our principles...

Why Style?

Hugo Empson

What I have learnt over the course of the past year is that we now shop by mission, and not by season.  Consumerism has changed forever. We are now more confident to shop online, sustainability is paramount and greenwashing ridiculed. What that means is “what do I need to wear...

The hunt for Waes Trainers

david walker smith

Sleep really isn’t my friend.  So as not to wake up the other half, I hide under the covers swiping through Instagram.  I remember stopping in my tracks when I came across the world’s only plastic-free echo trainer.  I dm’d them and waited.  I was always taught in my buying...

Eco zoom-iform edit

Hugo Empson

2020 was all about the unexpected and this was also true in the fashion world - One of the most anticipated partnerships, Miuccia Prada and Raf Simons spoke about creating a new uniform (our own stylish PPE if you like).  It was a marriage of Prada’s silhouettes and Simons’s graphic...