Founder: Demi Pendakis
About the brand: F.Y.G. has become a natural extension of Demi’s experience of and love for stylish, affordable and sustainable design. It began as his desire to re-capture his childhood joy, of family holidays spent in Greece. It then developed into a project of encapsulating a range of significant and beautiful experiences from the past.
APE says: Watch this space. F.Y.G. is on a wonderful product journey.