Our team at Generous have interviewed one of our new brands onboarded, Ayshea Pearce

This Behind The Brand series takes a deep dive into their ethos and how they champion the magic in day-to-day life through their art.

What inspired you to start your brands?

Becoming an artist was a fairly organic journey from working in the world of branding, to becoming a designer and eventually creating my own works. I set up Surprise Radish (my sister brand) after having my little one last year as a way to bring my style to family spaces and explore this new world of parenthood I find myself in!

What is the ethos behind your brands?

My strapline for the studio is ‘wonky lines & good times’ and this ethos can definitely be applied to both brands. It’s all about championing the magic in day-to-day life. Finding joy in the little moments. And being a bit silly sometimes too.

How do you want your art to make customers feel?

Hopefully a little lighter! Big cheesy grins and knowing smiles. Warm and fuzzy. All that good stuff.

How do you practice sustainability in your daily life?

Bristol is a fantastically green city, we have access to a lot of ethically minded, independent businesses on our doorstep which makes shopping sustainably really simple. We tend not to buy from big supermarkets anymore meaning we have next to zero food waste and we’ve noticed a huge reduction in our plastics too. 

What is your idea of a perfect Saturday?

I love this question. I’d start with a walk up to our favourite deli in the city, they make the best bacon sarnies and coffee! We’ll walk home via the bakery and another deli to get lunch and stop off at the park for a play for Arwen. We'd start on lunch as soon as we’re home, it's a big eating day! Then spend the afternoon pottering about the house, playing games, maybe watching a film. We may drop by our local in the afternoon if we need to get back out for a bit. It’d be low key, my favourite way to spend the weekend.