Founder: Joanne Watkinson and Rachel Evans
About the brand: Joanne and Rachel launched By Elleven in November 2020. After working together in Fashion E-commerce for a number of years they decided to take the plunge and launch their own brand. They knew they wanted to be a part of the slow fashion movement and make it their mission to use amazing quality, ethically sourced, organic fabrics. They believe you should buy what you love and wear it over and over again, so they knew their products had to be made to last.
APE says: By Elleven is certainly on the right side of the fashion industry. Great quality, ethically sourced fabrics, which will last.