Earth Overshoot Day marks the date when humanity's demand for ecological resources and services in a given year exceeds what Earth can regenerate in that year. It signifies the point when we begin to consume...

Plastic Free July is a world-wide campaign and movement created to collectively cut down on single-use plastics which began in 2011 engaging over 100 million participants. This month creates alternate habits which could last a...

The UK-based ‘Home of Sustainable Brands’ is using a Buy and Build strategy to become the leading force in the sustainable brand marketplace space. London, 20th May 2025 - Generous APE has acquired peer platform...

The month of April is the annual event which takes place, dedicated to raising environmental awareness and promoting protecting the planet. The main focus of the month is earth day on the 22nd of April....

On Generous APE we sell a variety of linen products, here are all the tips and tricks on how to take care of your linen! How to take care of your Linen When it comes...

It was a milestone moment for Generous APE on 3rd April 2025, we were buyers on BBC's The Apprentice!  Seeing sustainability take center stage on such a big platform was an incredible opportunity to showcase our...

With Mothers Day approaching, it's important to find the perfect and sustainable gift for the mothers / mother figures in your life. To make your Mothers Day shopping with Generous APE easy, here is the...

The Water Project is a non-profit organisation dedicated to providing reliable water solutions to communities in sub-Saharan Africa. Almost one billion people lack access to clean, safe water, which equates to 1 in 8 people...

Start your year off right and begin your sustainable health and wellness journey with us! Finding the best products for you and what works for you is so important when it comes to your health...

Valentines Day is a day for you and your partner, but sometimes finding the perfect gift can be difficult...Here is the Generous Ape Valentines Day gift guide for the perfect sustainable and thoughtful gift for...

Are you ready to start this year off stylish and trendy? Shop the colour of the season with us sustainably!

Veganuary is here, and it’s more than just a trend; it’s a movement that encourages individuals to embrace a plant-based lifestyle for the month of January and beyond. With its emphasis on sustainability and ethical...