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TRANSITIONAL WEATHER

SUSTAINABLE KNITWEAR

Free Shipping

on all orders over £100

30 day Returns

FREE Returns with selected brands

Charity Donations

10% of annual profits go to forest conservation

Sustainable & Ethical

Over 200 independent brands, many B-Corp certified

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Generous APE - The Sustainable Marketplace

Purchase with purpose and make a difference to Animals, the Planet and the Environment by shopping with Generous APE.

Generous APE is devoted to inspiring people to adopt a seamless transition into a more conscious and sustainable lifestyle.

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"The movement of sustainable retail is about progress not perfection, we don’t have all the answers today, but the innovation, passion and determination of the brands we work closely with inspires and drives us to do more" - Hugo Empson

Founder of Generous APE

Featured Edits

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Time Capsule Wardrobe
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The Burgundy Edit
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Nancy and Betty

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The Sustainable Journal

Discover ways to live and shop more sustainably and help combat fast fashion.

Meet our brands that are championing the APE values of Animals, People and Environment and explore the latest style guides as well as environmental news.

Partner with Generous APE

Generous APE is a conscious retail marketplace & accelerator for the independent, sustainable brands of tomorrow.

Join our community and receive a wealth of support and benefits to elevate your brand.

Product Reviews