Privacy Policy

Our Privacy Policy describes what personal information we collect, how we use and protect it, and what rights you have with respect to this informationYour use of our website and services, and/or your setting up an account or making orders with us, shall be deemed your acceptance of this Privacy Policy.  You have the right to opt out of our use of such data (including “cookies” data) for marketing or other non-essential purposes.

This Privacy Policy applies to personal information collected by The Generous APE Limited (“Generous Ape”, “we”, “us” or “our”).  This Privacy Policy applies to all personal, financial, and usage information (“user data”) collected by our website, content, apps, third-party suppliers, and/or otherwise in the course of our activities, sales, and services, directly or indirectly (collectively, “services”).  The Generous Ape Limited is incorporated and registered in England and Wales with company number 11848219 and with registered office at Charles Cottages High Street, Childrey, Wantage, United Kingdom, OX12 9UD. 

What user data do we collect, and how do we use it?

  • We collect some personal and financial information if you register an account and/or order goods from us, and we use this data to fulfil and manage your orders and account.  We collect, process, manage, and use the personal information you provide—in particular, your name, email address, shipping and billing addresses, phone number(s), and other contact information, as well as your credit/debit card and other financial information.  We use this information as necessary to check credit, authorise payment, do anti-fraud checks, and otherwise process your orders and manage your account, as described in more detail in our Terms of Use and Service. When you enter such personal and/or financial data on our website and/or services, you give us your consent to use this user data in these necessary ways. 
  • We also collect some usage information when you access and use (or indirectly link to) our website, content, technology, and other information and services online (collectively, “services”), and we use this data to operate and improve our services and communicate with you.  This information may include IP addresses, “cookies” data, and other information about your device and use of our services that are collected automatically. We may also receive information about you from other sources, including commercially available sources such as data aggregators and public databases. We collect, process, and use such usage data to operate, provide, personalise, maintain, and improve our services, and to communicate further information about our services and products, including marketing information, to you. 

Who has access to user data, and how do we protect and keep it?

  • Our employees, consultants, IT services, and other third-party suppliers may have access to your user data, but only to the extent needed for us to provide our services, and only if they also agree to protect user data as described in this Privacy Policy.  We use third-party service providers, including technical and online service providers, product suppliers, shipping companies, and other third parties, to provide, operate, and maintain some aspects of our website, services, and product sales.  We may disclose your user data as necessary to such persons and service providers, but only those who have agreed to collect, process, use, and protect such user data consistently with this Privacy Policy.
  • We use and keep your user data only as long as reasonably necessary to carry out the purposes described in this Privacy Policy. We may also anonymise and aggregate any user and other data collected, and use and transfer any such anonymised data without notice, consent, or limitation, so long as such data does not and cannot be used to identify you.
  • We use technical and organisational security measures to protect your user data.  We and our third-party data processors maintain appropriate technical and organisational security measures to protect user data, and conduct ongoing monitoring, training, auditing, and improvement of such measures. In the event of a data breach, we will promptly take steps to mitigate the breach and if required will notify relevant organisations, individuals, and/or authorities. You understand, however, that no data transmission over the internet or stored on a server can be guaranteed to be 100% secure, and we cannot guarantee or warrant the security of any information you disclose or transmit to us and cannot be responsible for the theft, loss, destruction, or inadvertent disclosure of user data.
  • User data is collected, stored, and processed in the UK or in the EU.  We and our principal third-party data processors are located in the UK and the EU, so user data is collected, stored, processed, and transferred within the UK and EU, in conformance with UK and EU data protection legislation.
  • Any successor company must comply with this Privacy Policy.  We may transfer user data in our possession to a new owner, or in connection with a corporate transaction such as a merger, asset sale, joint venture, bankruptcy, or other reorganisation or dissolution, so long as the transferee agrees to abide by the terms of this Privacy Policy. We also reserve the right to maintain, use, or disclose user data if required to do so by law, or in the good faith belief that such action is reasonably necessary to comply with legal process, respond to claims, or protect the rights, property or safety of our company, employees, customers or the public. Except as described in this Privacy Policy, we will not disclose or sell your user data without your consent.

What rights do you have with respect to your user data?

  • You have the right to opt in or opt out of non-essential use of user data.  You have the right to opt in or opt out of our use of your user data for marketing purposes, and our use of your “cookies” data except as necessary to operate our website and services  
  • You have the right to get to get copies of your user data, have such data deleted, and other rights over your user data.  You have the right to get access to, receive a copy of, correct, have deleted or anonymised, or transfer your user data, or opt in or opt out of further use of your user data for marketing purposes, at any time thereafter by contacting our Data Protection Officer at

Updates, contact details

  • We may update our Privacy Policy from time to time. From time to time we may need to change the terms of this Privacy Policy in order to conform with changes to our services or legal requirements. We reserve the right to make such changes at any time, which shall come into effect and be binding when the new Privacy Policy terms are posted on our website. We encourage you to review this Privacy Policy each time you enter user data, visit our website, or use our services, to make sure you understand our current policy on collecting and using user data.
  • Contact us if you have any questions or requests about this Privacy Policy. You can contact our Data Protection Officer at if you have questions or requests related to our use of your user data, how long we keep user data for various purposes, or other aspects of this Privacy Policy.

Last updated: 1 December 2020