Designed for women who value elevated simplicity + effortless style

Slow Fashion | Small Batch | Handmade in London

Founded by Louise, a corporate consultant and architect with a passion for fashion and intelligent design. Maimie began with a search for clothing that could meet life’s pace with grace. Long days, quick transitions, and the need to feel polished without compromise led her to design garments that move between moments with ease.

Frustrated by fast fashion and uninspired by traditional workwear, Louise created Maimie to offer a refined, feminine wardrobe : one rooted in purpose, comfort, and simplicity.

Maimie is proud to be part of Buy Women Built : a community championing female-founded British brands