dearprudence began with Pru, who was always on the hunt for the perfect capsule collection - versatile, easily pakable pieces that could create multiple outfits for any occasion. What started at a kitchen table in Kent soon blossomed into a timeless collection, grounded in the principles of buying less and wearing better. Each piece is carefully crafted from 100% flax linen, ensuring the highest quality, natural comfort, and practical style. As dearprudence grows, we remain committed to expanding our linen collection while staying true to our slow fashion values.