"Climate change was still a debate when I was growing up, science did not offer the answers we have today. I have always been fascinated by the natural world, and my lightbulb moment was at a young age on holiday in Kenya when I learnt about the risk to species and fragile ecosystems in both the sea and land. I couldn’t understand how these practices around deforestation, mass scale fishing and hunting of endangered species where only getting progressively worse. It was from that unveiling that my green lightbulb was lit – and led to the founding of Generous Ape, a style-led conscious platform with a curation of brands and products that ensures consumers are truly making a difference to our planet."
Hugo Empson. Founder of Generous APE