INSPIRING A SUSTAINABLE LIFE

My vision was not just to create a marketplace - my passion has always been to shepherd and amplify the innovative brands of tomorrow - to save our planet with style and purpose.

— HUGO EMPSON

Founder of Generous APE

 
 
 
 
 
 
 
 
PROGRESS NOT PERFECTION
 
Retail is about a journey. The reduction of retails toxic relationship with
the environmental is a huge global issue and we don't have all the
answers today, but we are at the forefront of asking the right questions
and partner with brands that have invented solutions for a more
sustainable tomorrow. We quantify every small incremental change and
celebrate it and act as the catalyst for positive action.
 
 
 
 
 
 
 
 
HONEST BUSINESS
 
Generous APE is built on transparency between us, the brands and the
customers. We know that sustainability is not at the top of evervone's
list of priorities - but we make it seamless as we are the catalyst for
change. Honesty will always be the essence of sustainability.
 
 
 
 
 
 
 
 
EMPOWERING COMMUNITY
 
Retail is about a journey. The reduction of retails toxic relationship with
the environmental is a huge global issue and we don't have all the
answers today, but we are at the forefront of asking the right questions
and partner with brands that have invented solutions for a more
sustainable tomorrow. We quantify every small incremental change and
celebrate it and act as the catalyst for positive action.
 
 
 
 
 
 
 
 
INNOVATION WITH PURPOSE AND INTENTION
 
Generous APE is a business built on action. Every purchase has purpose.
We act as a catalyst for change and will evolve with science and style
with a pure sustainable agenda