New-In

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SAY HELLO TO YOUR BEST MATE

MATE, an eBike that is faster, smarter and cooler. The sleekest, fastest, most versatile, foldable e-bike on the market.

STEP IN AND CHANGE

VYN The first renewable sneaker - choose your colour and just slot it in for a conscious style change.

The Edits

The Most Wanted

Giving Back

Ethical clothing and lifestyle

Generous APE is your one-stop destination for sustainable clothing and lifestyle products. Our mission is to create a platform that inspires people to adopt a new ethical way of living and shopping. We firmly believe that sustainable and conscious Retail is the way forward, which is why we work with selected sustainable brands that share our views of a brighter future for the fashion industry.