Founder: Jo Holden
About the brand: Valley Mist are impassioned about living a natural and holistic lifestyle as much as they can and so want to share their passion with as many like-minded souls as possible. Valley Mist launched in 2016 with just four Lim Balms. The goal was to create a lip balm made from raw, natural or naturally derived ingredients free from synthetic flavours or petroleum. Founder Jo Holdon decided to create a natural and holistic lip balm, beautifully packaged and completely plastic free.
APE says: Love that the ingredients Jo uses are kind to our bodies as well as being kind to our planet