Founder: Henry Hales
About the brand: Every high street fashion brand has a story about their environmental credentials. But for SIRPLUS, it's at the core of everything they do. SIRPLUS started by repurposing surplus fabric from London shirt makers which would have otherwise gone to waste. As the business has grown, they have introduced using some of the most exciting sustainable and organic fabrics around.
APE says: SIRPLUS is an iconic, sustainable menswear brand and we delighted to welcome them onto Generous APE.