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Founder: Jo-Anne Godden

About the brand: RubyMoon is the world’s only not-for-profit swim and activewear brand. They transform ocean waste into beautiful Gym To Swim clothing whilst donating 100% of their profit into micro loans for women entrepreneurs globally. So far they have helped over 1200 women and their families to find a route out of poverty. The fabric used in all RubyMoon’s garments is made with Econyl® regenerated nylon from waste, such as fishing nets. This material is very durable ensuring your gym gear will last.

APE says: A brand which at its heart is helping women globally, rise out of poverty.