About the brand: Will left his sleep-hungry job to track down insanely comfy sheets that don’t cost the earth, or hurt it. After 1000s of hours, 100s of samples and four continents, he found them! Rise & Fall have gone to great lengths to understand every single part of the supply chain, to make sure that their sheets are made in the right way. One that’s good for everyone involved. They know that, from farm to factory, right through to the moment you climb into bed between them, their sheets are the very best they can be.
APE says: Genuinely, I bought some pillowcases and had the best 8 hour sleep that i'd had for a long time. Maybe sleeping next to your beautifully monogrammed initials feels extra reassuring.