Founder: Chris Margetts

About the brand: Humans Are Vain is a Premium Swedish brand that fuses the latest vegan sustainable materials and innovative methods with timeless contemporary design. Their sustainable and recycled materials are what defines them. Their products are made from materials such as Pineapple leaves and recycled plastic ocean trash which are found throughout their collection. They’ve carefully developed their materials and designed the products in a way to ensure they can operate a circular economy, therefore, all their products can be fully recycled at the end of their life.

APE says:  We love the innovative methods used to create these beautifully designed trainers. Sustainable and stylish.