Founder: Josh Carpenter, Matt Stallard & Ant Collias.
About the brand: London start-up, altid is a low carbon menswear brand that combines style with sustainability. Started by three fashion industry professionals and entrepreneurs, who believe that well made stylish clothing should not come at the cost of the planet. The word altid comes from the Danish word translating to ‘always’, and this is a vision for the brand - to make clothes that will remain relevant and high quality now, tomorrow and always.
APE says: We stand by their passion - encouraging people to stay away from fast fashion.