"The behaviours to an alliance come down not just to agreeing a strategy – but the action to deliver. COP26 is an example of progressive policy, but where is the accountability. Our leaders have to be held accountable and be united on consequential results if they fail. We, as citizens, have to be accountable. We all have to change the way we consume and what we consume.
Here at Generous APE we only work with brands that live our values."
Hugo, founder of Generous APE.